Company Story

Company Story




2ND ONE was founded and introduced to the market in 2013. The underlying philosophy at 2ND ONE is to make denim and pants fashion statements for the uncomplicated and curious customer, who wishes to explore new looks that are essential to any well-edited wardrobe.

2ND ONE embraces the daring girl - with our voguish take on the latest trends combined with our timeless pieces and a modern, yet artisanal, attention to detail, is the definition of the brand.

2ND ONE offers four annual collections. From our creative atelier in Copenhagen, we take great pride in managing all stages of the design process, carefully selecting the perfect inspiring garments, washes and trimmings.

With a fast-forward approach to the latest trends, our dynamic team of designers’ work with the greatest commitment to ensure that our cutting-edge design is always available to everyone. They take immediate action when they spot a seasonal must-have.

Always being energetic and on trend is an important part of our basic philosophy, where we combine the love of individual design and expert craftsmanship with a passion for new waves in fashion.

We contain a big NOOS program in a competitive price point that is volume driven.